{"id":316,"date":"2026-02-23T17:35:00","date_gmt":"2026-02-23T12:05:00","guid":{"rendered":"https:\/\/ohdesignstudio.in\/blog\/?p=316"},"modified":"2026-02-24T15:08:25","modified_gmt":"2026-02-24T09:38:25","slug":"product-branding-packaging-case-study","status":"publish","type":"post","link":"https:\/\/ohdesignstudio.com\/blog\/product-branding-packaging-case-study\/","title":{"rendered":"Product Branding And Experiential Packaging Case Study"},"content":{"rendered":"

Product branding and packaging design case study by OH! Design Studio<\/span><\/h4>\n

Flash aligners were the first made-in-India clear aligners by a medical solutions start-up of a 100+ year old company. Clear aligners are an alternative to metal braces. They are virtually invisible, removable and comfortable thus revolutionizing teeth alignment treatment.<\/p>\n

As a branding agency<\/a><\/span>, OH! Design Studio\u2019s task was to create a brand for this 3D printed clear aligners named \u2018Flash\u2019.<\/p>\n

We had to develop the brand\u2019s identity and implementation across product packaging, guidelines, and launch collateral. We needed to blend design with brand\u2019s strategy for experiential marketing.<\/p>\n

The industry research revealed that majority of players in this field at that time failed to deliver a strong sense of brand. Their packaging, which is a crucial brand touch point, can be fairly described as simple and devoid of sensory experience.<\/p>\n

The Experiential Approach to Product Packaging<\/strong><\/h2>\n

Instead of playing with visuals on packaging to promote brand value, our packaging designers decided to communicate a memorable experience through sensory primers.<\/p>\n

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We are one of those selective\u00a0packaging design companies<\/a><\/span><\/span> who work with the objective to integrate brand experience into packaging design<\/a><\/span>. Product packaging box was designed using premium inner lining material and textured paper for the box cover. We created interactive points for consumers through pull trays, ribbon hooks, etc. The packaging was designed to increase pack interaction during unveiling creating a memorable sense of suspense. It was more of a keepsake than a throw-away product packaging design.<\/p>\n

Brand Identity Design<\/strong><\/h2>\n

Flash logo design represents product functionality and product benefit.<\/p>\n

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