{"id":469,"date":"2026-02-23T18:12:00","date_gmt":"2026-02-23T12:42:00","guid":{"rendered":"https:\/\/ohdesignstudio.in\/blog\/?p=469"},"modified":"2026-02-24T14:27:37","modified_gmt":"2026-02-24T08:57:37","slug":"restaurant-branding-graphic-design-urban-roti","status":"publish","type":"post","link":"https:\/\/ohdesignstudio.com\/blog\/restaurant-branding-graphic-design-urban-roti\/","title":{"rendered":"Restaurant Branding And Graphic Design For Urban Roti In Singapore"},"content":{"rendered":"

OH! Design Studio delivered a holistic restaurant brand experience that celebrates authentic North Indian food with an urban twist.<\/em><\/span><\/strong><\/h4>\n

Urban Roti<\/strong> is an Indian Grill and Bar in the heart of Singapore<\/strong>, creating an informal yet sophisticated style of dinning and with a contemporary twist. When the owners decided to open this restaurant, they turned to OH! Design Studio, a full-service branding and design\u00a0agency<\/a><\/span><\/span>\u00a0as we had worked for the client\u2019s Kailash Parbat<\/a><\/span> restaurant branding in India, among other projects.<\/p>\n

Restaurant Branding Case Study<\/h2>\n

Urban Roti\u00a0provides a classic combination of dishes from India, with emphasis on North Indian cuisines, created with diversity and innovation. Our graphic designers worked closely with the client\u00a0to develop branding that complement the concept.\u00a0 The graphics needed to be warm, contemporary, but also suitably sophisticated, to convey the quality of cooking and the style of dining.<\/p>\n

\"restaurant<\/p>\n

\"restaurant<\/p>\n

\"graphic<\/p>\n

Combining urban experience with Indian staple, URBAN ROTI, tells a story in two words. The name evokes good times, wholesome authentic Indian food with a modern twist.<\/p>\n

\"Singapore<\/p>\n

Core to\u00a0Urban Roti\u2019s\u00a0concept is their contemporary settings with menus that are tailored to incorporate unique yet authentic Indian culinary technique and that needed to reflect in the branding.<\/p>\n

\"restaurant<\/p>\n

\"Singapore<\/p>\n

\"restaurant<\/p>\n

\"menu<\/p>\n

We designed everything from menu<\/strong> to restaurant interiors<\/strong> with Indian imagery and elements, incorporating warm orange tones balanced with brown color. The restaurant brand\u2019s Indian essence is highlighted with rolling pins adorning the wall, colorful glass water bottles and framed postcard, among other things. All of these elements hark back to the food, which is an authentic interpretation of Indian cuisine.<\/p>\n

\"\" \"restaurant<\/p>\n

\"exterior<\/p>\n

\"restaurant<\/p>\n

\"logo<\/p>\n

Suffice\u00a0it\u00a0to say, the concept of this restaurant branding is a celebration of North Indian culture.<\/p>\n

You might also be interested in: <\/strong>Case study of office branding\u00a0in India<\/a><\/span>.\u00a0OH! Design Studio was commissioned as the environmental graphic design firm<\/a><\/span><\/span>\u00a0to maximize the brand expression in the physical space.<\/span><\/span><\/em><\/p>\n

For more information contact:<\/strong><\/h3>\n

OH! Design Studio<\/a>
\nletstalk@ohdesignstudio.in<\/a>
\n+919820854943<\/a><\/p>\n

About OH! Design Studio<\/strong><\/h3>\n

OH! Design Studio is a Mumbai-based branding & design agency.<\/p>\n

Founded in 2006, OH! Design Studio is a branding and design agency<\/a> with a passion for launching, rebranding and accelerating brands. Our goal is to create lasting and meaningful relationships between our client’s brand and their audience through distinct brand experiences.<\/p>\n

At OH!, we believe that design has the power to change behavior. We excel in designing the visual language brands need to tell their story.<\/p>\n

For more information, please visit ohdesignstudio.com and follow OH! Design Studio on LinkedIn<\/a>, Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n

Images courtesy of Urban Roti.<\/p>\n","protected":false},"excerpt":{"rendered":"

OH! Design Studio delivered a holistic restaurant brand experience that celebrates authentic North Indian food with an urban twist. Urban Roti is an Indian Grill<\/p>\n","protected":false},"author":2,"featured_media":484,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,14],"tags":[16],"class_list":["post-469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-graphic-design","tag-hospitality-branding"],"yoast_head":"\nUrban Roti Singapore: Restaurant Branding & Graphic Design Success | OH!<\/title>\n<meta name=\"description\" content=\"Restaurant branding and graphic design case study by OH! 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