{"id":671,"date":"2026-02-23T20:10:00","date_gmt":"2026-02-23T14:40:00","guid":{"rendered":"https:\/\/ohdesignstudio.in\/blog\/?p=671"},"modified":"2026-02-24T14:05:48","modified_gmt":"2026-02-24T08:35:48","slug":"how-an-indian-dairy-brand-used-social-media-to-boost-brand-awareness","status":"publish","type":"post","link":"https:\/\/ohdesignstudio.com\/blog\/how-an-indian-dairy-brand-used-social-media-to-boost-brand-awareness\/","title":{"rendered":"How An Indian Dairy Brand Used Social Media To Boost Brand Awareness"},"content":{"rendered":"

Brand<\/strong>:<\/span><\/h3>\n

GAIA Dairy<\/p>\n

Agency For Social Media Marketing:<\/strong><\/span><\/h3>\n

OH! Design Studio<\/p>\n

Objective:<\/strong><\/span><\/h3>\n

The brief was to make target audience aware of this new dairy brand with limited ad spends and to increase organic numbers on the chosen social media platforms. In other words, the objective was to\u00a0build brand awareness through social media<\/strong>.<\/p>\n

Challenges:<\/strong><\/span><\/h3>\n

GAIA\u00a0was newly launched with distribution in and around Raipur district in the Indian state of Chhattisgarh.<\/p>\n

The challenge\u00a0 for our social media team was to grab the attention of the target audience and become a familiar face within the followers\u2019 feeds versus someone they just scroll past.\u00a0But with more and more people taking to social media to sound off on brands, getting the target audience\u2019s attention was easier said than done.<\/p>\n

Creative idea for raising brand awareness though social media<\/strong><\/h2>\n

Any experienced social media marketing agency<\/a><\/span><\/span> would agree that there’s always room for lightness, wit and depth even for boring products. Milk is no exception. It was not just about the product, it was about the benefit which we tried to present through content with a fun quotient and picking up moments from our daily lives.<\/p>\n

The brand believes that a healthy mind lives in a healthy body. That\u2019s what laid the foundation for the social media branding<\/a><\/span><\/span> and the content strategy.<\/p>\n

The creative approach was to build a connect with the audience by talking about health and dairy products in an interesting way and without being “salesy”<\/strong>.<\/p>\n

In fact, being overly promotional is one of the biggest social media\u00a0marketing mistakes <\/a><\/span><\/span>which brands often make. Read more\u00a0find out how we designed content to keep this brand’s feed fresh and interesting.<\/p>\n

Examples: Using Social Media For Brand Awareness<\/b><\/h2>\n