{"id":840,"date":"2026-02-19T00:07:00","date_gmt":"2026-02-18T18:37:00","guid":{"rendered":"https:\/\/ohdesignstudio.in\/blog\/?p=840"},"modified":"2026-02-20T18:21:26","modified_gmt":"2026-02-20T12:51:26","slug":"social-media-marketing-mistakes-affecting-business-results","status":"publish","type":"post","link":"https:\/\/ohdesignstudio.com\/blog\/social-media-marketing-mistakes-affecting-business-results\/","title":{"rendered":"7 Social Media Marketing Mistakes Stopping You From Getting Results [With Examples &#038; Fixes]"},"content":{"rendered":"<h4><span style=\"font-size: 14pt; color: #827676;\"><strong><i>Find out about the fundamental social media marketing mistakes\u00a0which could be hindering results and ways to fix them.<\/i><\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You post some content on social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Follow influencers in your domain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Piggyback on trending hashtags. .<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Even post your company blogs i.e original content. .<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you\u2019ve come to a difficult realisation that these <span style=\"color: #e0371d;\"><strong>social media marketing efforts are still not paying off<\/strong><\/span>, then you\u2019re not alone.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Don\u2019t be discouraged.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">More than 3 billion people on social media around the globe<\/span><span style=\"font-weight: 400; color: #999999;\"> (BrizFel 2018) <\/span><span style=\"font-weight: 400;\">and they are using social media to engage with brands. When managed well, this channel offers a great way to reach new and potential customers.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Let\u2019s look at some of the <strong>social media marketing mistakes<\/strong> which may be impacting your\u00a0social media marketing\u00a0performance.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">And the best way to crack it is by learning through mistakes made by other businesses.\u00a0<\/span><span style=\"font-size: 14pt;\">As Eleanor Roosevelt said\u2014 &#8216;Learn from the mistakes of others. You can&#8217;t live long enough to make them all yourself.\u2019<\/span><\/p>\n<h2><span style=\"font-size: 24pt;\">Fundamental social\u00a0media marketing mistakes<\/span><\/h2>\n<hr style=\"background-color: grey; width: 100%; height: 1px;\" \/>\n<h3><span style=\"font-size: 14pt; color: #484854;\"><b>EXAMPLE\u00a0# A<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt; color: #6e6868;\">A niche B2B firm decided to explore social media for lead generation. They agreed to start off small and as long as the numbers work out, scale up incrementally. They ran a few LinkedIn campaigns to market their corporate event; On-boarded two management interns to create some graphic videos; gave the task of posting industry updates on Facebook to team members across various functions who shared the duty in rotation. Last time I checked, they were planning to acquire 10,000 Likes for their company FB page.<\/span><\/p>\n<h3><span style=\"font-size: 14pt; color: #484854;\"><b>What\u2019s wrong with this approach?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Starting off small should not be a reason to implement random tactics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Iterative approach works well, provided there is a holistic plan in place. In spite of that, there are some fundamental social media mistakes which businesses often make. Some of them can be identified from the above scenario. For instance:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">No strategy for social media marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Not structuring the social media team properly<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Not aligning content development with social media goals and metrics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\">Getting sidetracked by the vanity of accumulating followers<\/span><\/li>\n<\/ul>\n<hr style=\"background-color: grey; width: 100%; height: 1px;\" \/>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s a brief description of each of these social media marketing mistakes:\u00a0<\/span><\/p>\n<h2><b>Mistake # 1: No strategy for social media marketing<\/b><\/h2>\n<h2><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-877 size-full\" src=\"https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-mistakes-strategy.jpg\" alt=\"social media marketing mistakes - Strategy\" width=\"1000\" height=\"200\" srcset=\"https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-mistakes-strategy.jpg 1000w, https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-mistakes-strategy-300x60.jpg 300w, https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-mistakes-strategy-768x154.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/b><\/h2>\n<p><span style=\"font-size: 14pt;\"><b>Social media strategy is a blueprint<\/b><span style=\"font-weight: 400;\"> which helps in choosing the right channels, figuring out the content strategy, tracking and measuring the metrics that matter to your business.<\/span><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><b>Not having a social media strategy or plan is one of the most common mistakes<\/b><span style=\"font-weight: 400;\"> which businesses make.<\/span><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><b>Without a social media strategy<\/b><span style=\"font-weight: 400;\">, you are at risk of implementing <\/span><b>random and disjointed social media tactics <\/b><span style=\"font-weight: 400;\">which very often <\/span><b>results in no concrete results for the business<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">And that\u2019s exactly what happened in the case of this B2B firm. Their plan to increase FB page followers and to post industry updates do not map to clear business or marketing goals. Why did they choose FB channel? Is it the right channel for their target audience? What do they know about their target audience and the way they interact with social media.<\/span><\/p>\n<h3><span style=\"color: #000000; font-size: 15pt;\">So, where do you start?<\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Step 1: Set social media marketing goals that align to business objectives<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Step 2: Research your target audience and create your <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/ohdesignstudio.com\/blog\/social-media-branding-strategy-4-essentials-for-marketing-success\/\">social media branding\u00a0strategy<\/a><\/span><\/span>.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Step 3: Identify and set the metrics based on your customer journey and mapped to your goals<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Step 4: Create content strategy<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Step 5: Decide tactics (which networks to use, content frequency, etc)<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Step 6: Conduct a social media audit<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Step 7: Analyse your competition<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Step 8: Create content and prepare calendar<\/span><\/p>\n<h2><b>Mistake #2: Not structuring the social media team properly<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-878 size-full\" src=\"https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-mistakes-team.jpg\" alt=\"social media marketing team structuring mistakes\" width=\"1000\" height=\"200\" srcset=\"https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-mistakes-team.jpg 1000w, https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-mistakes-team-300x60.jpg 300w, https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-mistakes-team-768x154.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">In the absence of a dedicated team, social media becomes an additional good-to-have task for the existing team who have nothing to do with marketing. We have seen this mistake many times and we know very well what happens to such tasks- they get pushed down the list of priorities over time.<\/span><\/p>\n<h3><span style=\"color: #000000; font-size: 15pt;\">So, what&#8217;s the right team composition?<\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Stop delegating social media management to inexperienced interns or time-starved employees. Your social media team needs at least the following skill set:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Social Media Strategist<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Content Marketing Strategist<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Content Creators (graphic designers, copywriters, video editors, etc)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Social Media Admin\/ Executive<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Customer Service<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">If having an in-house social media team turns out to be more expensive, then best is to outsource the work to an experienced <\/span><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.ohdesignstudio.com\/social-media-marketing-agency\"><span style=\"font-weight: 400;\">social media marketing agency<\/span><\/a><\/span><\/span><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<h2><b>Mistake # 3: Not aligning content development with social media metrics and goals\u00a0<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-875 size-full\" src=\"https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-marketing-mistakes-goals.jpg\" alt=\"mistake of not aligning social media content with goals and metrics\" width=\"1000\" height=\"200\" srcset=\"https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-marketing-mistakes-goals.jpg 1000w, https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-marketing-mistakes-goals-300x60.jpg 300w, https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-marketing-mistakes-goals-768x154.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">In my experience, this is the easiest social media mistake to make.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">It\u2019s quite convenient for social media managers to direct all their energies in creating juicy content for social media and in ensuring that it is posted on time. But while creating the content calendar, most of them tend to overlook the fact that every piece of content has to serve some purpose or a marketing goal.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">They forget to tie content with social media goals. And after posting, they don\u2019t think it\u2019s important to analyse the statistics. Of course they monitor the post level stats, but are they monitoring the right metrics which matter to your business objective?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">If you want followers, likes, shares and comments, then create content that helps in brand awareness and engagement.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">If you\u2019re looking to generate traffic, then create content which helps in achieving that goal. Higher the qualified traffic, better the chances of conversions.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Keep this information in mind when crafting your social media content.<\/span><\/p>\n<h3><span style=\"font-size: 15pt;\"><b>How to fix that?<\/b><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\"><strong>Engage buyers along the customer journey.<\/strong>\u00a0<\/span><span style=\"font-size: 14pt;\">Map your social media goals with the digital sales funnel. Broadly speaking, there are five stages of customer journey.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><b>Awareness<\/b><span style=\"font-weight: 400;\">:\u00a0 where a customer first learns about your brand<\/span><\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><b>Consideration<\/b><span style=\"font-weight: 400;\">: where a customer considers purchasing from you or competitors but is not yet ready to buy<\/span><\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><b>Purchase<\/b><span style=\"font-weight: 400;\">: when the customer actually purchases<\/span><\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><b>Loyalty<\/b><span style=\"font-weight: 400;\">: where your customers favour your brand over competitors<\/span><\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><b>Advocacy<\/b><span style=\"font-weight: 400;\">: when your customers will refer friends and family to you<\/span><\/span><\/li>\n<\/ul>\n<h2>Mistake # 4:\u00a0Getting sidetracked by the vanity of accumulating followers<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-872 size-full\" src=\"https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/b2b-social-media-mistakes.jpg\" alt=\"mistake of tracking wrong social media metrics for B2B\" width=\"1000\" height=\"200\" srcset=\"https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/b2b-social-media-mistakes.jpg 1000w, https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/b2b-social-media-mistakes-300x60.jpg 300w, https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/b2b-social-media-mistakes-768x154.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-size: 1.0625rem;\">If by increasing page followers, you&#8217;re able to achieve some marketing or business goal, then follower count metric matters. But <strong>no point in obsessing over the volume of page followers or fans, if it doesn&#8217;t align with your social media marketing goals<\/strong>. Ultimately, everything ties back to your brand&#8217;s or campaign&#8217;s social media strategy, as explained in point#1.\u00a0<\/span><span style=\"font-size: 1.0625rem;\"> \u00a0<\/span><\/p>\n<p>Build your social strategy around goals and then track success in achieving those goals. According to Jell Bullas, one of the top influencer of Chief\u00a0Marketing Officers following are the top 5 goals of B2B marketers:<\/p>\n<ul>\n<li>Brand awareness<\/li>\n<li>Lead generation<\/li>\n<li>Customer acquisition<\/li>\n<li>Thought leadership, and<\/li>\n<li>Engagement<\/li>\n<\/ul>\n<hr style=\"background-color: grey; width: 100%; height: 1px;\" \/>\n<h3><span style=\"font-size: 14pt; color: #484854;\"><b>EXAMPLE\u00a0# B<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"color: #6e6868;\">A B2C product company has active social media pages on Instagram and Facebook. Posts receive a decent number of likes and shares through organic tactics, but the product sale from their e-commerce platform through social media is negligible.<\/span><\/span><\/p>\n<p><span style=\"color: #6e6868; font-size: 14pt;\">What could be wrong here?<\/span><\/p>\n<ul>\n<li><span style=\"color: #6e6868; font-size: 14pt;\">Not integrating paid and organic social media strategies<\/span><\/li>\n<li><span style=\"color: #6e6868; font-size: 14pt;\">Being overly promotional<\/span><\/li>\n<\/ul>\n<hr style=\"background-color: grey; width: 100%; height: 1px;\" \/>\n<h2><b>Mistake # 5: Not integrating your paid and organic social media strategies\u00a0<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-876 size-full\" src=\"https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-mistakes-paid-organic.jpg\" alt=\"social media mistake of not using paid ads\" width=\"1000\" height=\"200\" srcset=\"https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-mistakes-paid-organic.jpg 1000w, https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-mistakes-paid-organic-300x60.jpg 300w, https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-mistakes-paid-organic-768x154.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">By not amplifying organic content through paid ads, businesses often expect unreasonable results through social media marketing.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Organic reach of content is down on almost all major social media platforms.<\/strong> You can no longer send out a post and hope for consumers to get wowed by your content or product- because they may not receive it in their feed.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Smaller companies with limited resources may feel intimidated by the prospect of social media advertising. But even those with resources do not consider integrating their paid and organic social media.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">Creating content for targeting customers in the buying journey takes a lot of effort. By integrating your organic and paid social media strategies, you can amplify the reach of your content, reach the right audience, fill your <\/span><span style=\"font-weight: 400;\">marketing funnel, and increase your ROI.\u00a0<\/span><\/span><\/p>\n<h2>Mistake # 6: Being overly promotional<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-873 size-full\" src=\"https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-content-mistakes.jpg\" alt=\"social media marketing content mistakes\" width=\"1000\" height=\"200\" srcset=\"https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-content-mistakes.jpg 1000w, https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-content-mistakes-300x60.jpg 300w, https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/social-media-content-mistakes-768x154.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 14pt;\">By posting overly promotional content, you could be\u00a0completely\u00a0putting off your audience, in spite of being totally interested in your product. Your social media content should be such that it helps you in building relationship with\u00a0your audience.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 14pt;\">Best way is to reduce the frequency of direct promotional posts, and give your audience\u00a0something that\u2019s helpful- it could be entertaining, educational, or even something that builds their trust in your brand. Although it\u2019s your brand profile, but the ultimate object is to engage and hook people. You cannot expect people to find value and interest in anything that you throw at them.\u00a0<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\" style=\"font-size: 14pt;\">Here are some content ideas which\u00a0are not &#8216;salesy&#8217;.<\/span><\/h3>\n<p class=\"p1\"><span style=\"font-size: 14pt;\">Before you read further, I&#8217;d like to re-iterate\u00a0my point from social media mistake#3 (mapping content to goals, metrics and customer journey). Every piece of content should solve some purpose and contribute towards achieving some marketing\u00a0goals and strategised according to the buyer journey.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size: 14pt;\">So, here are some content ideas for your social media page:<\/span><\/p>\n<ul>\n<li class=\"p1\"><span style=\"font-size: 14pt;\">Share original blogs, article, guides and e-books to demonstrate your company&#8217;s expertise and knowledge.<\/span><\/li>\n<li class=\"p1\"><span style=\"font-size: 14pt;\">Create Hashtag strategy\u00a0for fan engagement.<\/span><\/li>\n<li class=\"p1\"><span style=\"font-size: 14pt;\">Build social proof for your brand through customer testimonials.<\/span><\/li>\n<li class=\"p1\"><span style=\"font-size: 14pt;\">Use behind-the-scene (BTS) content to showcase your processes, people, etc<\/span><\/li>\n<li class=\"p1\"><span style=\"font-size: 14pt;\">Share industry\/ domain updates.<\/span><\/li>\n<li class=\"p1\"><span style=\"font-size: 14pt;\">Curate content especially that created by influencers in your domain.<\/span><\/li>\n<li class=\"p1\"><span style=\"font-size: 14pt;\">Create topical content for important days, <em>trendjacking<\/em> or <em>newsjacking<\/em>. Following presentation will give you some ideas about leveraging topical hashtags.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/xvPgeHztR5uSk\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><span style=\"font-size: 14pt;\">Also, checkout\u00a0this case study where I&#8217;ve showcased some content\u00a0OH! Design Studio created to\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/ohdesignstudio.com\/blog\/how-an-indian-dairy-brand-used-social-media-to-boost-brand-awareness\/\">promote a dairy brand on social media<\/a><\/span><\/span>.<\/span><\/div>\n<hr style=\"background-color: grey; width: 100%; height: 1px;\" \/>\n<h3><span style=\"font-size: 14pt; color: #484854;\"><b>EXAMPLE\u00a0# C<\/b><\/span><\/h3>\n<p><span style=\"font-size: 14pt; color: #6e6868;\">(This one is from my personal experience as a customer of a poplar sunglasses brand)<\/span><\/p>\n<p><span style=\"font-size: 14pt; color: #6e6868;\"><span style=\"font-weight: 400;\">I dropped a DM on their official account on Twitter about a possible defect in the glasses I had purchased recently. <\/span><b>I never heard back from them!<\/b><\/span><\/p>\n<hr style=\"background-color: grey; width: 100%; height: 1px;\" \/>\n<h2><b>Mistake # 7: Ignoring customer service on social media<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-879 size-full\" src=\"https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/customer-service-social-media-marketing.jpg\" alt=\"social media marketing mistake- customer service\" width=\"1000\" height=\"200\" srcset=\"https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/customer-service-social-media-marketing.jpg 1000w, https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/customer-service-social-media-marketing-300x60.jpg 300w, https:\/\/ohdesignstudio.com\/blog\/wp-content\/uploads\/2020\/04\/customer-service-social-media-marketing-768x154.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">One common mistake which social media teams make is that they ignore comments. Even brands with dedicated resources sometimes overlook such an important aspect of brand experience.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Whether you respond to messages and comments on social media or not, how much time you take to respond, and how you respond- all such actions go a long way in impacting the <strong>brand experience<\/strong> and hence the <strong>brand loyalty.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Customer service is a crucial aspect of customer experience. And in the digital age, it is also a lot more visible to everyone. From online reviews to customer complaints and issues, everything is easier to find on social media than ever before. That makes a perfect case for brands to use social media as a customer service tool.<\/span><\/p>\n<h3><span style=\"color: #000000; font-size: 15pt;\">So, where do you start?<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Always answer queries<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Track brand and hashtag mentions regularly.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Re-share positive mentions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Act human and timely\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Follow through on open threads<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Most importantly,<b> get out of the role of a marketer and experience the brand as a customer.\u00a0<\/b><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><b>EXPERIENCE IS EVERYTHING.<\/b><\/span><\/p>\n<p><em><b>Before I end&#8230;<\/b><\/em><\/p>\n<p><span style=\"color: #3366ff;\">[Updated in Nov 2025] <\/span><\/p>\n<p>Considering the unprecedented times we are in due to the coronavirus pandemic, marketers are figuring out\u00a0ways to navigate through this as they go. Here are some social marketing mistakes that we&#8217;ve seen in the times of COVID19 pandemic:<\/p>\n<h2><b>Avoid these social media marketing mistakes in times of crisis\u00a0 like COVID19<\/b><\/h2>\n<p>We are in the midst of a pandemic, where businesses across many industries are suffering. So we cannot proceed as if it\u2019s business as usual.\u00a0 It took time for some marketers to adjust their social media strategy. For instance,<\/p>\n<ul>\n<li>Engaging in tone-deaf messaging or insensitive content.<\/li>\n<li>Alienating your audience by not acknowledging the situation.<\/li>\n<li>Running ads for out-of-stock products or solutions which are not relevant given the current situation.<\/li>\n<li>Exploiting the fear like concern for scarcity, etc to promote a brand.<\/li>\n<\/ul>\n<p><strong>Here are\u00a0some ways to avoid\u00a0this type of communication:<\/strong><\/p>\n<ul>\n<li><b>(Re)evaluate your pre-COVID19 social media strategy:\u00a0<\/b>Put yourself in the shoes of your audience and ask yourself- will the messages in the planned content or campaigns feel relevant. For example, for our audio product client, we had planned travel related content for portable speakers. But we felt it wasn\u2019t the time to talk about or encourage travel. So we saved it for another time. Instead we revisited the content and tailored\u00a0it to resonate with the #stayhome and lockdown situation.<\/li>\n<li><b>Find new content opportunities:\u00a0<\/b>Brands\u00a0may\u00a0show that they can be helpful in the new everyday life. Provide valuable content that speaks directly to the questions, needs or concerns that your audience have during the crisis. Communicate your org\u2019s updated ops, plans, policies and initiatives in response to the situation.<\/li>\n<\/ul>\n<p>Have you made any big social media marketing mistake?\u00a0Share your experience or take-aways with me at\u00a0<em><span style=\"text-decoration: underline;\"><a class=\"fat_rel-nofollow fat_rel-marked_link\" href=\"http:\/\/www.twitter.com\/sachdevasupriya\" rel=\"nofollow\">@SachdevaSupriya<\/a><\/span>\u00a0<\/em>on Twitter or at\u00a0<span style=\"text-decoration: underline;\"><em><a href=\"https:\/\/www.linkedin.com\/in\/supriyasachdeva\/\">@Supriya Sachdeva<\/a><\/em><\/span>\u00a0on Linkedin. I&#8217;ll be happy to interact.<\/p>\n<h3><strong>For\u00a0more information, contact:<\/strong><\/h3>\n<p><a href=\"https:\/\/www.ohdesignstudio.com\/\">OH! Design Studio<\/a><br \/>\n<a href=\"mailto:letstalk@ohdesignstudio.in\">letstalk@ohdesignstudio.in<\/a><br \/>\n<a href=\"tel:9820854943\">+919820854943<\/a><\/p>\n<h3><strong>About OH! Design Studio<\/strong><\/h3>\n<p><a href=\"https:\/\/share.google\/MEDclt6NoxPNvEXkC\" target=\"_blank\" rel=\"noopener\">OH! Design Studio is a Mumbai-based<\/a> branding &amp; design agency.<\/p>\n<p>Founded in 2006, OH! Design Studio is an integrated creative and digital agency\u00a0with a passion for launching, rebranding and accelerating brands. Our goal is to create lasting and meaningful relationships between our client\u2019s brand and their audience through distinct brand experiences.<\/p>\n<p>For more information, please visit ohdesignstudio.com and follow OH! Design Studio on\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/oh-design-studio\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/ohdesignstudio\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>,\u00a0<a href=\"https:\/\/www.twitter.com\/ohdesignstudio\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>, and\u00a0<a href=\"https:\/\/www.instagram.com\/oh.design.studio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>.<\/p>\n<p><span style=\"color: #000000;\"><strong>By Supriya Sachdeva,\u00a0<\/strong><\/span><span style=\"color: #333333;\">Digital Communication Strategist at\u00a0<\/span><span style=\"color: #333333;\">OH! Design Studio, Mumbai.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out about the fundamental social media marketing mistakes\u00a0which could be hindering results and ways to fix them. You post some content on social media.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":841,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[19],"class_list":["post-840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Social Media Mistakes You Must Fix Now | OH! 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