{"id":933,"date":"2026-02-23T21:04:00","date_gmt":"2026-02-23T15:34:00","guid":{"rendered":"https:\/\/ohdesignstudio.in\/blog\/?p=933"},"modified":"2026-02-24T14:02:41","modified_gmt":"2026-02-24T08:32:41","slug":"can-a-smaller-brand-make-its-way-to-the-consumers-skincare-routine","status":"publish","type":"post","link":"https:\/\/ohdesignstudio.com\/blog\/can-a-smaller-brand-make-its-way-to-the-consumers-skincare-routine\/","title":{"rendered":"How Cosmetic Brands Can Make Their Way To Consumer\u2019s Skincare Routine"},"content":{"rendered":"\n

How Cosmetic Brands Can Make Their Way To Consumer\u2019s Skincare Routine<\/p>\n\n\n\n

This post includes a cosmetic branding and packaging design case study by OH! Design Studio for a London-based skincare & wellness brand.<\/em><\/h4>\n\n\n\n

Skincare customers are picky consumers. Then, what does it take for a new skincare brand to gain a potential customer\u2019s attention while he or she is making a purchase decision?<\/p>\n\n\n\n

When it comes to cosmetics and skincare, we as consumers get unlimited options, don\u2019t we?<\/p>\n\n\n\n

If I say tell me three cosmetic brand names right off your mind, chances are high that you would list out some well known brand names.<\/p>\n\n\n\n

But here\u2019s the thing, it does not mean we\u2019re biased or more inclined towards bigger brands. It\u2019s just that established brands have spent millions of dollars of marketing for getting higher brand recalls and got their names etched in our memory. That cannot be undone, so then how does a smaller or unknown brand make its way to the consumer\u2019s skincare routine?<\/p>\n\n\n\n

Well, one of the ways is by connecting the brand\u2019s belief and values with the consumers personal values.<\/strong> There is a strong link between a brand story and a consumer\u2019s personal connection to a brand, especially in this segment.<\/p>\n\n\n\n

And what better place to start than with the product packaging? <\/strong>Savvy customers choose skincare products that align with their personal values.<\/strong> If your packaging grabs their attention and speaks<\/strong> to what they\u2019re looking for, they\u2019re likely to take your product home and give it a try.<\/p>\n\n\n\n

In fact, product packaging as a brand touch point delivers more than just the value proposition or the brand story. Post purchase, the buyer continues her interaction with the packaging \u2013 be it for storing, opening, holding, closing\u2013 creating a brand impression through\u00a0multi-sensory cues<\/em><\/strong>. This interaction with the product through its\u00a0packaging has the power to deliver brand experiences<\/a>.<\/p>\n\n\n\n

When Skincare Packaging Communicates The Brand Value Proposition\u2026<\/h2>\n\n\n\n

Skincare packaging offers a chance to relay the value of the product. In fact, brands use packaging as a way to communicate their unique value proposition to their customers.<\/p>\n\n\n\n

Is your skincare product made up of safe ingredients ? White, the color of sterility, would be a great color to incorporate in your packaging design<\/p>\n\n\n\n

Are you selling a funky cosmetic brand? An enthusiastic use of bright and exciting colors would be a great way to let the packaging design pop.<\/p>\n\n\n\n

If your audience values organic skincare product, then earthy tones could give the desired tone to your packaging.<\/p>\n\n\n\n

For instance, the London-based family owned brand produces skincare and wellness products out of pure natural ingredients.<\/p>\n\n\n\n

\"cosmetic<\/figure>\n\n\n\n

With that in mind,\u00a0packaging design company<\/a>\u00a0OH! Design Studio used earthy tones in the brand identity to represent the source of the natural ingredients i.e the Mother Earth.\u00a0The brand color conveys the richness and fertility of Mother Nature<\/strong>, which relays the founder\u2019s belief that all our beauty needs can be met from the Earth\u2019s natural resources.<\/p>\n\n\n\n

The subtle abstract line pattern<\/strong> on the packaging label represent the contours of Mother Earth, and doubles up as the facial lines.<\/p>\n\n\n\n

\"cosmetic<\/figure>\n\n\n\n

But the highlight of the packaging is the typographic mnemonic \u2018ME\u2019 in the brand identity<\/strong> which gives the packaging its character and personality. The mnemonic is not just adding a touch of elegance because of its custom cursive font, but \u2018ME\u2019 is symbolic too. It represents the transfer of goodness of Mother Earth (ME) reaching \u2018me\u2019, as the end user.<\/p>\n\n\n\n

\"cosmetic<\/figure>\n\n\n\n
\"cosmetic<\/figure>\n\n\n\n

Packaging should be treated with as much importance as the product inside. Cosmetic companies use packaging as a way to communicate their unique value proposition to their customers. In fact, to take this a step further, brand stories help to create meaningful connections with consumers. The best place to tell these stories is on your packaging, using language and visuals that are true to your brand. In this way, you can stand out from the competitors and resonate with your audience.<\/p>\n\n\n\n

Looking for a packaging design company in India? We can help.<\/p>\n\n\n\n

For more information contact:<\/strong><\/h3>\n\n\n\n

OH! Design Studio
<\/a>letstalk@ohdesignstudio.in<\/a>
+919820854943<\/a><\/p>\n\n\n\n

About OH! Design Studio<\/strong><\/h3>\n\n\n\n

OH! Design Studio\u00a0is a Mumbai-based<\/a> branding & design agency.<\/p>\n\n\n\n

Founded in 2006, OH! Design Studio is an integrated creative and digital agency with a passion for launching, re-branding and accelerating brands. Our goal is to create lasting and meaningful relationships between our client\u2019s brand and their audience through distinct brand experiences.<\/p>\n\n\n\n

At OH!, we believe that design has the power to change behavior. We excel in designing the visual language brands need to tell their story.<\/p>\n\n\n\n

For more information, please visit ohdesignstudio.com and follow OH! Design Studio on\u00a0LinkedIn<\/a>,\u00a0Facebook<\/a>,\u00a0Twitter<\/a>, and\u00a0Instagram<\/a>.<\/p>\n

\u00a0<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

How Cosmetic Brands Can Make Their Way To Consumer\u2019s Skincare Routine This post includes a cosmetic branding and packaging design case study by OH! Design<\/p>\n","protected":false},"author":2,"featured_media":960,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,10],"tags":[12,25,23,24],"class_list":["post-933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-packaging-design","tag-case-study","tag-cosmetic-branding","tag-product-branding","tag-product-packaging"],"yoast_head":"\nCosmetic Packaging Design Can Help New Skincare Brands Sell | OH! 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